How Much Did Big Travel Companies Spend on TV Ads in 2019?

The Trivago 30-second Buffet commercial was the top-performing U.S. national TV commercial among online travel booking sites in 2019, according to iSpot.tv Trivago

Skift Take: Airlines, hotels, and booking sites have divergent reasons for leaning into or out of TV advertising. Attracting more direct bookers is always a goal, but sometimes competitive reasons, or the emergence of new platforms, skew the TV budgets.

— Dennis Schaal

Read the Complete Story On Skift

* This article was originally published here

Travel Tech 4 Good announces winners of start-up initiative in Cairo

Halla Travel, a digital platform working with small travel agencies to develop the domestic travel market, and Blue Odysea, a platform for sustainable and regenerative traveling, were awarded with a prize by an international jury. The initiative by TUI Care Foundation and enpact empowered five innovative founders in Egypt to help boost the sustainable development of Egypt’s tourism sector.

* This article was originally published here

Luxe Spa Day at the Ritz-Carlton Bacara

The Ritz-Carlton Bacara, Santa Barbara is "quintessential California coastal luxury," describes Forbes Travel Guide. Enjoy a serene day at the spa for more than 30% off.

* This article was originally published here

Plantation Backlash Forces Destinations in U.S. South to Rethink Marketing

A wedding at Wachesaw Plantation in South Carolina on May 28, 2016. Plantations continue to be popular destinations for events and tourism. Ryan G. Smith / Flickr

Skift Take: Many destinations in the South lean heavily on plantations to attract events and tour groups, but the tide is slowly turning. Many people would now rather pursue truth and reconciliation instead of romanticizing the places where slavery took place.

— Sarah Enelow-Snyder

Read the Complete Story On Skift

* This article was originally published here

Travel Advisor Execs Bullish on 2020 Sales Outlook Despite Politics

Donald Trump speaks during a tax bill passage event in Washington, D.C., on Dec. 20, 2017. The 2020 U.S. presidential election could affect travel advisor sales, yet agency executives are still confident that the year ahead will closely mirror 2019's unprecedented growth. Patrick Semansky / Associated Press

Skift Take: There may be turmoil on Capitol Hill and a contentious presidential election up ahead, but travel advisor leaders don't expect it to put a damper on 2020 sales. They are, however, keeping an eye on the economy and said travel advisors should be extra proactive in keeping clients enthused and confident about travel.

— Maria Lenhart

Read the Complete Story On Skift

* This article was originally published here

Virtuoso files motion to dismiss JG Worldwide lawsuit

Virtuoso says it was authorized to alert members about the tour operator's "late commission payments, service issues and non-responsiveness."

* This article was originally published here

Teletext Holidays rolls out new TV ad’ campaign

Online travel agency Teletext Holidays has invested heavily in its marketing, with a major turn-of-year television advertisement campaign.

* This article was originally published here