In 2016, Silicon Valley startup Gogobot bought the Trip.com domain from Expedia and rebranded. Trip.com
Skift Take: Buying a compelling travel domain like Trip.com and thinking it assures success is like the people who buy a restaurant and think they can run it because they are foodies. Several major travel companies squandered the Trip.com domain because it was a side hustle. Moral of the story? A brand is only as good as the real-world business behind it.
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